Wednesday, November 15, 2006
Posted by Jason Dunn in "Zune Hardware" @ 01:00 AM
The "OOBE" (Out Of Box Experience) is about the packaging and the presentation. Does the OOBE make you feel like you purchased something valuable and well-thought out? Or does it make you feel like you bought something cheap and of low value? When we see something in a plastic blister pack, we know it's not very expensive – when we see something in a richly coloured, finely detailed box, we have a different feeling about its value. I'll explore the Zune OOBE in a series of photographs, and as I unpack the box I'll take record my impressions about each step. And yes, I really did absorb the Zune this slowly - I didn't just rip open the box and start playing with it right away.
The Zune packaging is quite unique – I don't think I've ever seen any electronic device packaged quite like this before, especially not with the colours chosen. It almost looks more like a box for perfume than a digital media player. The package was much smaller than I thought it would be. There are many fascinating psychological studies about the intersection between perceived value and package size, but I think the Zune strikes a good balance. When I saw the small size of the box my perception of the value actually went up, because I was impressed with it being so small. The box has rich, deep colours, and the texture is smooth. It exudes quality.