Tuesday, November 21, 2006
Posted by Jason Dunn in "Zune Talk" @ 02:00 PM
An interesting study - I would have thought that with all that iTunes video content out there, a higher percentage of people would be using it (though I wasn't expecting a huge number). Guess not - so what's the barrier? Is it screen size, not enough content, or just that people aren't in scenarios often enough where mobile video is possible? I personally believe it's the latter: audio is a passive/multi-tasking experience, while video requires your attention (with rare exception). People are simply in scenarios less often where they can watch a screen and focus 100% of their time on it. I think it would have been interesting if they cross-referenced this survey with questions about when they do watch video content - as in, on vacation, travelling for business, on weekends, etc.
I know that in an average week I watch zero mobile video, but when I travel for business or pleasure, mobile video is a very common scenario. I'm preparing for a trip to Hawaii now and am synching over about 20 TV shows...not to my Zune though, the stupid thing won't support DVR-MS conversion (yes, that will be in the next part of my review, if I can ever get it finished).