Thursday, January 11, 2007
Posted by Damion Chaplin in "Zune Talk" @ 04:00 PM
"I have placed myself squarely in a niche market. Compared to the juggernaut that is the iPod, the Zune is barely a drop in the bucket. Microsoft hopes to sell 1 million Zunes by June. Apple sells more iPods than that in a month. You can't walk two blocks in LA without seeing an iPod ad. Zune ads are starting to appear in key places around town, but they could do with a bit of "refinement" (explained tomorrow or thereabouts, plus photos). Why, then, did I buy a Zune? Quite simply: because it is guaranteed to plug into Microsoft's growing ecosystem of home media products."
Well, John may not have had a chance to play with his Zune yet, but he's certainly got a well-thought-out reason for buying a Zune. It was certainly more thought-out than my justification (OK, I really didn't have one). The XBox 'ecosystem' is a fantastic reason, and is probably going to make me buy an XBox. So John bought a Zune to complement his XBox, and I'll shortly be buying an XBox to compliment my Zune (No, that's not the only reason). How did you justify your Zune?