Wednesday, April 4, 2007
Posted by Aaron Roma in "Zune Talk" @ 07:46 PM
"Microsoft is planning a new marketing blitz for its Zune portable media player ahead of the expected launch of new colours and new models later this year. The new advertising campaign will focus on features that differentiate the Zune from competitors..."
Prepare yourself for a second marketing wave coming from the Zune team. According to PCPro, Microsoft will be kicking off another round of marketing just in time for the release of the new pink Zune next month followed by another "vibrant" color. Here's hoping it's an orange model. Orange is about the only color that can get me to pass Brown on to my wife. Speaking of Brown, the article also mentions talk of the Zune team dropping the infamous brown color, citing negative press. Obviously there's been much criticism of the brown color from the anti-Zune crowd, but I had the impression that this color had sold quite well. (Everyone that has seen mine has loved the color.) I'm all for new marketing and colors, but I'd much rather see Microsoft step up to the plate with some major firmware and software upgrades in lieu of the bug fixes we've seen to date.