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Saturday, September 16, 2006

Stereogum and MOKB Examine the Zune

Posted by Darius Wey in "Zune Talk" @ 07:50 PM

"That's where Microsoft's challenge lies. Zune provides a few improvements over iPod but, as much as Microsoft acknowledges the inevitability of a device-based dialogue, its aspirations lay far beyond the unit itself; with Zune, the company wants to redefine the market for purchased music, going from the "closed" system of Apple to an open community -- an "army of promoters" –- changing the way music is discovered (via wireless-device sharing of songs and playlists) and purchased (via Zune's subscription service)."




A few bloggers (Stereogum and MOKB, among others) managed to score some personal time with the Zune last week. They cover quite a few aspects of the device and service - appearance, weight, dimensions, the colours (and the trim), the joys of integrated Wi-Fi, the ability to personalise the UI, and the all-you-can-eat Zune Pass. Check out what they have to say! All in all, the Zune has potential. With aggressive marketing and solid product maturation from now until the holiday season and beyond, Microsoft just might be able to steal some of the limelight from Apple.


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