Friday, March 30, 2007
Posted by Damion Chaplin in "Zune Talk" @ 12:00 PM
"Five months after its introduction, industry experts give Microsoft Corp.'s Zune media player barely passing grades in terms of its marketplace success while Microsoft insists the device is on course... So far, Microsoft has failed in one of their market goals -- to take market share from Apple Inc.'s iPods, Rubin and Chen agreed. Rather, it has taken sales away from smaller vendors, most notably Creative Labs, which previously was in second place behind Apple... To put the hurt on iPod, Microsoft must deal with some serious issues, the analysts agreed. Here are five steps they said Microsoft must take to get itself into the game."
An interesting article over at Computerworld listing five thing that Microsoft should do if they want to ensure the Zune's success. I won't list the five things here (you'll have to read the article ;-) ), but I agree with every one or them (though I think the last one should really be two different items). What things do you think Microsoft needs to do with the Zune in order to make it truly competitive? Personally I think if they just made sure the Zune could do everything the iPod does that would be a giant step in the right direction.