Thursday, October 12, 2006
Posted by Darius Wey in "Zune Talk" @ 08:51 AM
Steve Ballmer took time out recently to talk to BusinessWeek about the Zune, Xbox, and Windows Vista - where they're at now, and where they're heading. One of the major points to come out of the interview was the claim that the Zune, unlike the Xbox 360, would not be losing money through the sale of hardware alone. That's good news for Microsoft's accountants, but comes across as an awful lot less risk-taking by the company, though that's not necessarily a bad thing either. There's a time and place for gambling, and you certainly have to pick the right moment before taking the plunge and relying on the sale of accessories and media to cover any monetary losses in the sale of hardware - especially at this current stage, when the Zune brand is a mere blip on the radar, and demand is well short of that of the iPod.