Zune Thoughts - Daily News, Views, Rants and Raves

Be sure to register in our forums! Share your opinions, help others, and enter our contests.


Laptop Thoughts

Loading feed...

Windows Phone Thoughts

Loading feed...

Digital Home Thoughts

Loading feed...





All posts tagged "marketing"


Saturday, May 30, 2009

Toms Hardware: Billy Mays To Be New Zune Pitchman (Weekend Humor)

Posted by Adam Krebs in "Zune Talk" @ 08:00 PM

http://www.tomshardware.com/news/sa...views,7931.html

"Microsoft has hired the omnipresent pitchmen Billy Mays to help convince a skeptical public to buy its new handheld media device, the Zune HD. The company is hoping Mays will be able to do for Zune HD what he has done for other products, such as OxiClean. The move represents what some analysts deem to be a natural progression for Microsoft’s advertising campaigns. “They are following one of the basic tenants of advertising and promotion theory,” says Professor Jim Work of the Wharton School of Business. “Microsoft first started with a series of Jerry Seinfeld commercials that were about as easy for the general public to understand as a Jackson Pollock painting or a voicemail message from Bob Dylan. When that failed, Microsoft decided to put itself in the customer’s shoes with people trying to find low-cost computers that, coincidentally, were unavailable in Apple form. Finally, the company has decided to throw caution to the wind with the incessant yelling of Billy Mays.”"

Sure this is a joke, but it brings to mind some bigger issues; how will Microsoft market the Zune HD? The funky, off-beat advertizing they tried for v1, the "Welcome to the Social" tagline, and even the latest "$30,000 to fill an iPod" have all fallen flat. Maybe it's time they tried a different (different) tack. Could a self-aware TV pitchman help?

Tags: marketing

Monday, June 2, 2008

How to "Save" the Zune or: Why Marketers are Idiots

Posted by Adam Krebs in "Zune Talk" @ 08:00 PM

http://www.last100.com/2008/05/28/h...-save-the-zune/

Last100.com recently featured an article on "how to save the Zune" written by the Creative Director of a design firm "that specializes in youth market and interactive media." At first glance, it would appear that the author, Michael Pinto, would have the requisite experience and ideas needed to boost Zune sales, or at least create an interesting read. But as the article progressed, it was clear that Pinto has no concept of the Zune (he's never owned one) or what its marketing team has tried to accomplish (most of his ideas about "the youth" and MP3 players come from an anecdotal trip to K-Mart.)

I don't think it's worth the effort to rebut each of his half-baked ideas (though some of them aren't bad) since anyone with half an brain and a cursory knowledge of the Zune will know this guy is full of it. Instead, I'd like to focus more on the big picture, though I may slip up and name-call a little bit. ;)

Pinto suggests Microsoft become the Pepsi to Apple's Coke, and I think the comparison is reasonable. Much in the same way Pepsi targeted a "niche" audience and expanded their demographic by ostensibly targeting the cool people ("the choice of a new generation!"), Microsoft is aiming for a hipper, younger audience that most people aspire to to become part of. By promoting artists (both musical and visual) that may be lesser-known but popular in their respective areas the consumer will latch on, because after all, no one wants to look dumb. Read more...


Wednesday, April 4, 2007

New Marketing Comain, Colors on the Way

Posted by Aaron Roma in "Zune Talk" @ 07:46 PM

http://www.pcpro.co.uk/news/109366/microsoft-plans-zune-boosting-marketing-blitz.html

"Microsoft is planning a new marketing blitz for its Zune portable media player ahead of the expected launch of new colours and new models later this year. The new advertising campaign will focus on features that differentiate the Zune from competitors..."

Prepare yourself for a second marketing wave coming from the Zune team. According to PCPro, Microsoft will be kicking off another round of marketing just in time for the release of the new pink Zune next month followed by another "vibrant" color. Here's hoping it's an orange model. Orange is about the only color that can get me to pass Brown on to my wife. Speaking of Brown, the article also mentions talk of the Zune team dropping the infamous brown color, citing negative press. Obviously there's been much criticism of the brown color from the anti-Zune crowd, but I had the impression that this color had sold quite well. (Everyone that has seen mine has loved the color.) I'm all for new marketing and colors, but I'd much rather see Microsoft step up to the plate with some major firmware and software upgrades in lieu of the bug fixes we've seen to date.

Tags: marketing

Monday, February 26, 2007

Zune Waking Up The Neighbours...Literally

Posted by Jason Dunn in "Zune Events" @ 01:39 PM

http://www.wakeupmicrosoft.com/

"We would like to thank you for the egregious display of noise terrorism commited on Ludlow Street between Stanton and Houston during the early hours of Sunday, February 25th. At approximately 03:00 EST, a Toyota FJ Cruiser with a competition grade car stereo rolled up outside of 178 Ludlow Street. In what was seemingly a desperate bid for attention, music was blasted in a very dense residential area...A video was obtained of the act, which is featured below."



I've always scratched my head a little when I've read about some of the marketing that the Zune team has done, but this one really blew up in their face. This guy went out and registered a domain and launched a Web site for the sole purpose of complaining about this tactic, and I don't blame him: I'd be ticked off if anything like this happened outside my window. What I find strange though is that he didn't seem to do anything about it, like going down to the car and asking them to stop it. What would you have done in his place?


Thursday, February 15, 2007

Five Reasons The Zune... Um... Flopped?

Posted by Aaron Roma in "Zune Talk" @ 05:16 PM

http://cleaningupmylife.blogspot.com/2006/12/5-simple-reasons-why-zune-flopped.html

"Why did the Zune fail? There was so much hype and buildup. Almost as much as Apple gets when the media pushes their products for free. I find it difficult to believe that, with all this free publicity, a product could flop so miserably... However, there are a couple of items that I don't think people have picked up on yet that I think are key issues that may have significantly helped the product to fail."

Ouch. Isn't it a tad early to declare Zune a complete failure? (I sure would love to see a nice comparison chart of the first generation offerings from each major competitor in the DAP arena to see where Zune falls in.) Back on topic, despite the harsh tone to the article, this blogger does bring up some very valid points. I won't repeat all of them here, but one I found of particular interest, was his point regarding the inaccessibility of in-store displays. Most of the Zune displays I've seen have had the "locked down" Zune (if one was present at all). There was no way of actually picking the Zune up, holding it, playing with it, seeing how good it actually feels. Most shoppers aren't going out specifically looking for a Zune, so they need that chance to touch it and see what it's all about. (Possibly to see that it's not the huge, heavy brick that they've heard about!) Has anyone else have any complaints about terrible in-store displays?


Sunday, December 17, 2006

Is Zune Microsoft's Arch Deluxe?

Posted by Aaron Roma in "Zune Talk" @ 09:11 PM

http://www.paulcolligan.com/2006/12/14/zune-is-microsofts-arch-deluxe-almost/

"The Arche Deluxe wasn’t a bad burger. It contained more fat than anything else on the menu, but it wasn’t a bad burger. It just didn’t make sense to their audience. The Zune, people, is not a bad player at all. It contains more bloated features than anything else on the menu, but it isn’t a bad player."

Ah yes... those marketing miracles of the 90s; McDonald’s Arch Deluxe, Crystal Pepsi, Coke's OK Cola. Sure brings back memories, doesn't it? Maybe not. These are just a few examples of highly overpriced, massively disastrous attempts by huge corporations trying to by their way into new market segments. Could Microsoft's Zune be next in line? It could, says Paul Colligan, if Microsoft isn't careful. Colligan says there is still hope for Zune, if Microsoft takes the steps to answer the consumer's needs. This article offers up an interesting product comparison. Microsoft can easily pump the cash into Zune's marketing machine, but can they come through with the goods where it really counts?

Tags: marketing

Tuesday, November 7, 2006

Watch the Zune Ads

Posted by Darius Wey in "Zune Talk" @ 07:02 AM

For those of you in the US who tend not to switch on the tele, or for those of you outside the US who are unfortunate enough to miss out on all this Zune action, here's your chance to watch the ads. They may seem a little odd at first, but if you consider who the target audience is, they make sense (though, I admit the whole limb gnawing in The Ballad of Lion and Gazelle is a little strange). Best of all, it's a welcome break from all those silhouette ads that we're used to.


More after the break.

Read more...


Friday, September 15, 2006

Zune Video Overview: Chris Stephenson and Tony Kiewel

Posted by Darius Wey in "Zune Talk" @ 06:51 PM

We've put together another video from some of the stock video footage provided by Microsoft. Both Chris Stephenson, General Manager of Global Marketing, and Tony Kiewel, Head of A&R Sub Pop Records have a bit to say on what Zune is and what it has to offer. A YouTube version can be found below (quality isn't great, but it's easy to access).


Also, if you missed the selection of Q&As with Chris Stephenson from earlier in the day, check out our "Diving Deep on the Zune" article.


Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Sponsored links