Saturday, October 17, 2009
Posted by Adam Krebs in "Digital Home Events" @ 09:40 PM
Microsoft's "Open House" party at the Armory in uptown Manhattan last week was meant to serve as a "coming out" of sorts. The Microsoft brand for the first time in a while seems to be regaining ground lost after high-profile marketing failures like Windows Vista and lackluster mobile device sales. Now, Windows 7 is getting rave reviews even ahead of its release, Zune HD is a critic's darling, and the Xbox 360 is selling like never before. While these individual products have gained success on their own, they have so far failed to lift Microsoft to the same level of brand unity that competitors like Apple and Google have enjoyed. The event therefore was intended to show the connection between their many interests and reinforce Microsoft's commitment to its "three screens and the cloud" strategy. Did it succeed? Well, yes and no.