Zune Thoughts - Daily News, Views, Rants and Raves

Be sure to register in our forums! Share your opinions, help others, and enter our contests.


Laptop Thoughts

Loading feed...

Windows Phone Thoughts

Loading feed...

Digital Home Thoughts

Loading feed...





All posts tagged "strategy"


Monday, June 2, 2008

How to "Save" the Zune or: Why Marketers are Idiots

Posted by Adam Krebs in "Zune Talk" @ 08:00 PM

http://www.last100.com/2008/05/28/h...-save-the-zune/

Last100.com recently featured an article on "how to save the Zune" written by the Creative Director of a design firm "that specializes in youth market and interactive media." At first glance, it would appear that the author, Michael Pinto, would have the requisite experience and ideas needed to boost Zune sales, or at least create an interesting read. But as the article progressed, it was clear that Pinto has no concept of the Zune (he's never owned one) or what its marketing team has tried to accomplish (most of his ideas about "the youth" and MP3 players come from an anecdotal trip to K-Mart.)

I don't think it's worth the effort to rebut each of his half-baked ideas (though some of them aren't bad) since anyone with half an brain and a cursory knowledge of the Zune will know this guy is full of it. Instead, I'd like to focus more on the big picture, though I may slip up and name-call a little bit. ;)

Pinto suggests Microsoft become the Pepsi to Apple's Coke, and I think the comparison is reasonable. Much in the same way Pepsi targeted a "niche" audience and expanded their demographic by ostensibly targeting the cool people ("the choice of a new generation!"), Microsoft is aiming for a hipper, younger audience that most people aspire to to become part of. By promoting artists (both musical and visual) that may be lesser-known but popular in their respective areas the consumer will latch on, because after all, no one wants to look dumb. Read more...


Thursday, December 7, 2006

Zune Drops to Fifth, MS Says That's OK

Posted by Damion Chaplin in "Zune Talk" @ 09:00 PM

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a4mxDq8JK89U

"Microsoft Corp.'s Zune device dropped to fifth place from second in the U.S. market for digital media players in its second week in stores, market researcher NPD Group Inc. said. Zune captured 2.1 percent of the market in the week ended Nov. 25, said Stephen Baker, an analyst at Port Washington, New York-based NPD, in an interview today. Baker said Apple Computer Inc.'s iPod remained the leader, with 39.4 percent that week, based on units sold. Zune's market share declined as SanDisk Corp. boosted sales with a 50 percent price cut on its media players, taking a 39.3 percent share and knocking Microsoft from the No. 2 spot it occupied in its first week in the market. Redmond, Washington- based Microsoft sold about the same number of units as the previous week, failing to keep pace with rising holiday sales."

OK, 2.1 percent doesn't sound that great, but remember Microsoft has a plan, as stated in a report released yesterday:

""While this is expected, our focus is less on week over week numbers, and more on the incremental sales that are leading to overall growth of the category," said a Microsoft spokeswoman in a statement. .. Microsoft has said it plans to invest hundreds of millions of dollars to develop and market the Zune, while acknowledging that the investment may take years to bear fruit."


Microsoft's in it for the long haul and they, more than anyone, have the resources to bide their time.


Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Reviews & Articles

Loading feed...

News

Loading feed...

Sponsored links