Zune Thoughts: Zune Podcast Listener Market Share Exploding!

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Wednesday, January 23, 2008

Zune Podcast Listener Market Share Exploding!

Posted by Rocco Augusto in "Zune Talk" @ 01:00 PM


Now before we all start celebrating here, there is a very serious question that hopefully someone at Microsoft will be kind enough to answer for us. What's next? If the Zune has shown us anything it has above all else shown us that consumers of Microsoft products love their media (minus Jerry ;)). Does this mean that we can expect Microsoft to finally stop neglecting their other platforms, especially our much loved Windows Mobile devices? I hope so! Before the new software for the Zune came out, I listened to a majority of my podcasts via my Windows Mobile Standard device. Sure I could have used my first generation Zune, but to be honest, it would have been to difficult as I would have had to mix my podcasts in with all of my actual albums, which would have been incredibly messy and not to mention tiresome to track down and find in my mess of media. At least with my old Samsung Blackjack, I could download whatever podcast I wanted to listen to, throw it on my microSD card, and after a bit of fiddling get it up and running in Windows Media Player streaming through to my Motorola MOTOROKR S9 Stereo Bluetooth headset. It might have been a huge pain in the rear to do, but it was the lesser of two evils.

Microsoft wouldn't even have to try very hard to integrate something like a separate podcasting category into Windows Media Player as they have for audio, video and TV shows. In fact, there is no reason why they couldn't put a little bit of elbow grease into the project and rip Windows Media Player from all Windows Mobile devices and replace it with a stripped down Zune like application, or something similar that would sync up via the Zune Marketplace. Don't get me wrong, ActiveSync and Windows Mobile Device Center are fantastic applications (that was pure sarcasm for whoever missed it,) but Zune Marketplace, while flawed in some ways, is a gigantic step in the right direction for syncing our media with our devices.

The sheer simplicity of Zune Marketplace has made it so that even my mother could get it up and running with no problems, something that is almost nonexistent in the Windows Mobile world and in my opinion keeps a lot of would be users at bay. Right now Microsoft might be a very distant second in the race for portable media players, but that could all change if someone over there in Redmond woke up and realized that they already have millions upon millions of portable devices already out their in our pockets and we are just dying to get some user friendly media features. We donít need a Zune phone, we just some dang integration for crying out loud! If Apple has shown us anything, it is that we can have our cake and eat it too.


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