Wednesday, November 1, 2006
ABI Research Survey: 58% of iPod Owners Planning Another MP3 Player Purchase Will Consider Microsoft's Zune
Posted by Jason Dunn in "Zune Talk" @ 10:30 AM
Now that's some surprising information! I've always assumed that because the iPod has such massive control in the marketplace, and people kept buying iPod after iPod, that the Zune would have a tough time with current iPod owners (which is a good chunk of the market). The iPod fanboy sites would certainly have you believe that anyway, but this survey calls that into question. Assuming that the survey is an accurate gauge of the overall buying population, this is great news for the Zune. What do you think - are you a current iPod owner, and are you considering a Zune?
[Bonus points: can anyone point out why I used the above photo?]