Zune Thoughts: Gartenberg: Underestimating Zune Would be a Huge Mistake

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Tuesday, October 3, 2006

Gartenberg: Underestimating Zune Would be a Huge Mistake

Posted by Jason Dunn in "Zune Talk" @ 04:05 PM

http://weblogs.jupiterresearch.com/analysts/gartenberg/archives/2006/10/underestimating.html

"OK, it’s pretty clear that the first iteration of Zune is pretty lackluster given where Apple and the rest of the market is. Underestimating Zune and Microsoft, however, would be a huge mistake. It’s not to say that this is a slam dunk for Microsoft but let’s look at the big picture. Form Factor – The first version looks pretty lame next to an iPod (having had the chance to put them side by side) and let’s face it, that odd D-Pad disguised as a scroll wheel was just silly (and Brown?) but that’s not really important. Look at the Toshiba Gigagbeat S design. We’re talking about a pretty compelling device and form factor. There’s no reason that Microsoft couldn’t simply put the Zune software on a comparable device. Remember, Zune is a family pf devices. Expect to see some without wireless and flash devices as well over time."

Michael Gartenberg from Jupiter Research shares his opinion about the Zune - it's a long-term play, and people are getting a bit too fixated on this very first player. That's understandable to some degree, but I don't think anyone (the Zune team included) expected to hit a home-run with the first Zune product out on the market. Platform plays are long hauls...


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