Wednesday, October 25, 2006
Posted by Jason Dunn in "Thoughts Media Off Topic" @ 10:13 PM
As much as I like the folks at JupiterResearch (Michael Gartenberg is a gentlemen and a scholar), sometimes analysts say the silliest things - largely because it's their job to make grand predictions about the market, and sometimes (especially in the short term) their predictions come across as obvious. Even if you had the ultimate media player product - let's say something 10x better than the iPod in every way, with 100 hours of battery life and a telepathic interface - the iPod juggernaut has so much momentum that nothing is going to stop it short term. That's just the way it is - but the Zune is a long-term, platform play, so as long as the Microsoft team has the guts to stick it out and not expect anything more than single-digit market share over the next couple of years, the slow but steady growth will win a good chunk of the market in the end.