Friday, November 3, 2006
Posted by Jason Dunn in "Thoughts Media Off Topic" @ 12:30 PM
I understand why, from a marketing perspective, you don't want to start making announcements about launching into new markets that you're months away from getting to, but Microsoft is really sending the wrong message here with the Zune. What they should be saying is "We believe the Zune is a fantastic product, and our goal is to get it launched in as many countries around the world as possible - we can't give you specific dates, but the USA launch is just the beginning". That's a confident, future-looking response. This meek "We don't know if we're ever going to launch anywhere else" response just doesn't cut it. Microsoft needs to be more confident - I know the Zune team is thinking big, so why can't they communicate that properly to the rest of the world (and others at Microsoft for that matter). It's time to be bold!