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All posts tagged "spot"


Wednesday, November 19, 2008

Can Common Give Zune Cool?

Posted by Adam Krebs in "Zune Talk" @ 09:45 PM

http://www.google.com/hostednews/ap...DJr-JAD94GUNMO3

"Since it first landed two years ago, the Zune has been the butt of many jokes, like how its wireless music sharing feature would be great, if only a second person would buy one. But while Apple Inc. has counted on the sex appeal of its ever-thinner devices to keep consumers turned on, the Zune team has been beefing up its software and courting artists like Common, a dashing MC with mainstream appeal who might just help make Zune — dare we say it? — cool."

Common has been promoting with Zune since he performed on the Los Angeles leg of Summer 2007's Live at the BBQ Concert series. Zune sponsored his most recent tour, which he used to promote his forthcoming album, Universal Mind Control. Perhaps in an attempt to return the favor, the video for the epynonymous lead single, Universal Mind Control, features a Zune in the opening and closing shots. Though both Common and Microsoft deny any monetary compensation for the placement in the video, Common has since appeared in the latest round of Zune ads, alongside hip hop legend Afrika Bambaataa. The spot, which promotes the Zune software's new "Mixview" feature, attempts to show the relationship between the Neptunes-produced Universal Mind Control and similar-sounding tracks made years ago by Bambaataa and his group, the Soulsonic Force. Mixview has been promoted by Microsoft as a music discovery tool which visually showcases relationships between artists, their influences, influencers, and contemporaries, and is at the center of a new multi-million dollar campaign headed by noted ad firm Crispin Porter + Bogusky, who have previously worked on Microsoft's I am A PC campaign and Burger King's Subservient Chicken viral campaign.

I'm a huge fan of Common's music, and ate up every minute of Cesar's interview with him when he visited the Zune offices in September (my brother had a similar experience with Common when the artist came into the Obama election headquarters to make get-out-the-vote phone calls). And I love the simplicity of the spot itself; it seems for the first time the Zune marketing guys have gotten out of their own heads and actually showcased the product itself. While it's not quite on par with Apple's "This is how you use the App Store" commercials for the iPhone, it's certainly much better than the launch ads. Hopefully Common and CP+B can finally inject some much-needed mass appeal into the Zune marketing campaign. The ad runs this week on most networks that target 18-25 year-olds (MTV, Comedy Central, Adult Swim), and during both the Sunday and Monday Night Football games.


Thursday, December 6, 2007

New Zune-Arts: "Intergalactic Swap Meet"

Posted by Adam Krebs in "Zune Media" @ 07:30 PM

http://zune-arts.net#swapmeet

There's a new Zune-Arts in town, and it goes by the name of "Swap Meet" (or "Intergallactic Swap Meet"). It features some nice 2D and 3D CG animation courtesy of againstallodds, and The Deadly Syndrome's "Eucalyptus" serves as the score, in the most indie rock way possible. The video itself can only be described as a cross between Super Mario Galaxy and biologist's worst nightmare, as "message in a bottle"-style containers serve as an interplanetary vessel for several minute alien species. Upon arriving at our planet of reference, the species begin devouring each other and subsequently inheriting their meal's traits. Very weird and very cool.

But don't take my word for it, check out the video for yourself:


Friday, June 8, 2007

Punga and Ratatat Come Together in Zune's Latest TV Spot

Posted by Darius Wey in "Zune Media" @ 02:25 AM

http://zuneinsider.com/archive/2007/06/05/the-latest-video-posted-to-zune-arts.aspx#8764

"A few folks have noticed the video in the latest TV spot, the two characters dancing. Well, you can get the full video, as well as a back-story, and wallpapers to download from Zune-arts. The video comes from Punga, an animation house in Argentina. And the music, you might recognize, is Ratatat, a band I've loved for a while."



There's one thing the Zune team does well, and that's putting together an eclectic mix of weird and wonderful videos (even if they have absolutely nothing to do with the Zune itself). Check out their latest one and let us know what you think.


Friday, May 11, 2007

Gear Diary Zune Review

Posted by David Tucker in "Zune Talk" @ 08:17 AM

http://www.geardiary.com/2007/05/08/the-microsoft-zune-30gb-digital-media-player-review/

Gear Diary posted their Zune review the other day. The whole review is here if you want to go read it. I like their reviews since you get several points of view on a product while you read through it. Its interesting to see the different reasons the reviewers had for buying and liking (or disliking) certain aspects of the Zune.

One very interesting note that one of the reviewers brought up, however, was this:

"Well, after returning from a visit with the Microsoft SPOT team at CES, I ask why stop at just a clock on the Zune? I think it would be fab to use the SPOT service to get the time, weather, local information and news flashes...include the first year of service with the Zune's purchase price, and I suspect that most people would renew after it expired."

Well, you know what, I've never even thought about this before. I think this is a great idea for SPOT. The Zune has a built in FM tuner so it should be capable of picking up the signal. I have a Windows Mobile 2005 Phone Edition device so the service might be of limited use to me but for someone without one who carries their Zune everywhere, they could have an always on source of information. I have a SPOT watch that, while I don't wear it anymore, I felt provided an excellent service. The SPOT technology has some great applications and I think the Zune could definitely be a good place to implement it.

Tags: zune, review, spot

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