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All posts tagged "promotion"


Wednesday, November 19, 2008

Can Common Give Zune Cool?

Posted by Adam Krebs in "Zune Talk" @ 09:45 PM

http://www.google.com/hostednews/ap...DJr-JAD94GUNMO3

"Since it first landed two years ago, the Zune has been the butt of many jokes, like how its wireless music sharing feature would be great, if only a second person would buy one. But while Apple Inc. has counted on the sex appeal of its ever-thinner devices to keep consumers turned on, the Zune team has been beefing up its software and courting artists like Common, a dashing MC with mainstream appeal who might just help make Zune — dare we say it? — cool."

Common has been promoting with Zune since he performed on the Los Angeles leg of Summer 2007's Live at the BBQ Concert series. Zune sponsored his most recent tour, which he used to promote his forthcoming album, Universal Mind Control. Perhaps in an attempt to return the favor, the video for the epynonymous lead single, Universal Mind Control, features a Zune in the opening and closing shots. Though both Common and Microsoft deny any monetary compensation for the placement in the video, Common has since appeared in the latest round of Zune ads, alongside hip hop legend Afrika Bambaataa. The spot, which promotes the Zune software's new "Mixview" feature, attempts to show the relationship between the Neptunes-produced Universal Mind Control and similar-sounding tracks made years ago by Bambaataa and his group, the Soulsonic Force. Mixview has been promoted by Microsoft as a music discovery tool which visually showcases relationships between artists, their influences, influencers, and contemporaries, and is at the center of a new multi-million dollar campaign headed by noted ad firm Crispin Porter + Bogusky, who have previously worked on Microsoft's I am A PC campaign and Burger King's Subservient Chicken viral campaign.

I'm a huge fan of Common's music, and ate up every minute of Cesar's interview with him when he visited the Zune offices in September (my brother had a similar experience with Common when the artist came into the Obama election headquarters to make get-out-the-vote phone calls). And I love the simplicity of the spot itself; it seems for the first time the Zune marketing guys have gotten out of their own heads and actually showcased the product itself. While it's not quite on par with Apple's "This is how you use the App Store" commercials for the iPhone, it's certainly much better than the launch ads. Hopefully Common and CP+B can finally inject some much-needed mass appeal into the Zune marketing campaign. The ad runs this week on most networks that target 18-25 year-olds (MTV, Comedy Central, Adult Swim), and during both the Sunday and Monday Night Football games.


Tuesday, December 26, 2006

Zune Masters: What's Involved?

Posted by Darius Wey in "Zune Talk" @ 03:00 PM

http://www.zunerama.com/articles_009.php#061223_zune_story

"Microsoft's Zune Masters program hasn't started yet, but today Zunerama got an insider's glimpse into this exclusive club. As we reported earlier, Zune Masters are 18-22 year olds selected by Microsoft to be an elite team of Zune ambassadors. According to our source from inside the program, 163 Zune Masters have been chosen; there will be 200 in all. Each Zune Master receives a welcome kit consisting of a limited edition 30 GB Zune player (pictured, showing artwork on its flipside), ten Zune T-shirts, a custom Zune Masters messenger bag and insulated cap from The North Face, and Zune posters."



Details of Microsoft's Zune Masters program are slowly pouring in, with Zunerama recently lifting the covers off some of the goodies that each ambassador receives. It'll be interesting to see just how successful this promotional campaign is. The pessimist in me is saying that while it may help improve public awareness of the device's existence, it won't boost sales dramatically, which is what Microsoft really needs if it hopes to share the limelight with Apple over the coming years.


Tuesday, November 14, 2006

How to Request a Refund for Unused MSN Music Credit

Posted by Darius Wey in "Thoughts Media Off Topic" @ 09:00 AM

http://music.msn.com/help/music/changes

The remaining FAQs concerning the retirement of MSN Music have just been updated - namely, the steps to take to have unused MSN Music credit refunded to you. Read on for the details.



"I have a promotional pin or song certificate for MSN Music, how can I redeem my certificate?

You may request a refund for the value of your promotional pin or song certificate. To do so, first activate you pin or certificate by following these steps:

1. Go to http://music.msn.com/redeemgift
2. Login using your existing MSN Music account or select the Create Account option
3. Enter the PIN on the certificate

This will add the available tracks on your pin or certificate to your promotional account balance. Then request a refund for your promotional account balance by selecting the request refund link from the following page http://music.msn.com/user.

I have an unused promotional account balance with MSN Music, what should I do?

You can request a refund of your unused promotional account balance by selecting the request refund link from the following page http://music.msn.com/user. You will need to login in to your MSN Music account to access this page and request your refund."


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